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Promotional games today are an integral part of the comprehensive marketing that a business can do in the direction of current and potential customers. In this article, we analyze all the key stages of creating a gaming marketing experience from the initial steps to release and further maintenance.
For most developers, getting help from a marketing agency or publisher is the smart choice for attracting a larger audience to your mobile game. However, whether you decide to handle it yourself or not, it is a good idea to get familiar with the basics.
We explore the benefits and challenges of digital interactive marketing and engagement promotion, various usage of solutions, their technical side and successful cases, and how brands use these tools to boost product appeal and performance.
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