Concept Art Services for Games
Looking for the concept art? Our team works with various graphics styles and game settings. Having a wide range of skills, diverse experience, and a distributed team of specialists in different styles, our concept art services cover most of the existing requests for game graphics development. An in-house concept art outsourcing studio will lay a strong visual foundation for your project.
Get in touchWhat we do
We create game concept art, promotional assets, motion graphics, mobile, desktop and non-digital projects. And produce concept art for mobile games: iOS and Android, concept art for video games including PC, Mac, Apple TV and various consoles, as well as illustration and concept art for board games.
Concept art services at every step of the game production pipeline
A wide range of game assets including characters, environments, game objects (buildings, land, water or air transport, other small and large objects) require detailed development at the early stages of a game project. As a rule, concept art is a step in the game pipeline that is necessary for the initial visualization of game assets, building a visual story, style and combining everything into a single visual setting. At this stage, the team of video game concept artists of Fgfactory performs all the necessary work on branding, creating moodboards, and developing a visual style for game assets.
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Characters
We create game character concept art consequently allowing it to be 2d rendered or 3d modeled. Depending on project requirements, our artist team creates characters of various styles including realistic, cartoon, casual etc. If a character is animated then we create game character concept art for face emotions, poses and movements like idle, walk, run, jump, attack etc.
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Environments
Environment concept art is useful for 3d or 2d games that are built in big worlds, locations, areas where players explore the game, locate new objects, connect with other players and always engage with the game. Concept art and game design are performed in parallel at this stage.
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Other assets
Most of our projects require the creation of concept art for games and for various objects filling the game world, game vehicles, buildings and other objects. Such work always involves creating many small details that are often not visible to users, but play an important role in forming the integrity of the gameplay.
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Illustrations
Our concept art studio performs style search and concept art for static in-game images that are used for game loading, menu screens, in-game shop promotions and sales. Also static illustrations are designed for game advertising and promotion in markets.
Design Tools
Fgfactory video game concept artists use a wide range of tools, software and techniques in the process of creating visual content for game projects. The main software used to develop concept art includes Photoshop and Illustrator for 2D concept art, Substance for developing textures for 3D models and XD and Figma software for developing concepts for in-game interfaces.
Defining the Concept Art Style of a Game
To determine the style of graphics and visually describe how the game will look in the future, it is necessary to develop concept art of the main game elements and compose them into a single gameplay concept. The more game elements that are drawn during the visual style definition stage, put together, or tested in the game engine, the clearer the final goal will be.
Character concept art from idea to finalized concepts
In most of our projects we provide concept art services as the initial stage of graphics development. This is done to finalize the graphic style, agree on requirements, understand the deadlines for implementation and the necessary team to create the target graphic style. Whether it's casual graphics, semi-realism or realistic gaming experiences, concept art is always an integral part of the process.
Illustration concept art for various game purposes
We create concept art of game illustrations for various purposes, from static game locations and background illustrations of game levels, to images for key art, game screenshots and other promotional materials. Depending on the final game graphics, 2D or 3D, the approved concept art illustrations are either rendered in 2D to the final state, or created as 3D models for integration into the game engine.
Props and other assets concept art
We create concept art of game illustrations for various purposes, from static game locations and background illustrations of game levels, to images for key art, game screenshots and other promotional materials. Depending on the final game graphics, 2D or 3D, the approved concept art illustrations are either rendered in 2D to the final state, or created as 3D models for integration into the game engine.
Who’s involved in concept art creation pipelines
When starting work on concept art, the project team includes specialists to solve all the necessary tasks related to the development of the game concept. In addition to the Concept Artist, the Game Designer, Art Lead, and Project Manager are involved in the process. Coordinated work solves the problems of developing a visual style, combining the visual style with the game concept and details of the game design. Fgfactory concept art outsourcing studio cares about the high quality of concept art and compliance with project deadlines, so the Art Lead and Project Manager are also involved in the process.
Case Studies
Featured Cases
The Fgfactory team of artists, together with the art director, always looks for an individual approach to each project. This creates a unique graphic experience, memorable images and delicious graphic content. Some of them are mentioned below:
Concept Art Case Studies
In most of our projects we do concept art as the initial stage of graphics development. This is done to finalize the graphic style, agree on requirements, understand the deadlines for implementation and the necessary team to create the target graphic style. Whether it's casual graphics, semi-realism or realistic gaming experiences, concept art is always an integral part of the process.
What our clients say
When creating projects for businesses in various niches, concept art is a key stage in creating the visual style of most projects. We are happy to share feedback from companies we have helped with their projects, including those related to concept art design.
Their designs and artwork are always well received, with many clients expressing how much they enjoy them. The team is creative, professional, and organized, working hard to improve each time they embark on a new project.
Co-Founder, Metidia
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How we design concept art for 2d and 3d games
Our team of 2d artists covers major areas of concept art design creating ideas for game characters, environments, illustrations, pros, storyboards and more for further 2d and 3d art production.
Resources
Latest from the blog
Check out the latest news and reviews on the topic of concept art. We also regularly publish our case studies and tips on working with concept art. In addition, our blog has a lot of useful basic information about design, creating characters and environments, visual styles and other topics related to creating concept art.
Concept Art FAQs
Here we have collected the basic things that interest everyone who encounters the topic of creating game art. Check out even more useful information about concept art. If you still have questions, just write to us!
Game concept art serves as a guide for the development team, providing a holistic view of the game's visual direction and helping to align the team's vision with the project goals.
Concept art of game characters is the formation of the visual style of living objects in the game, which are usually points of attraction for users. Therefore, when developing characters, in addition to stylization, their character, emotions, poses and other components are created.
Concept art of game environments includes the design of the game world, the locations in which the user finds in the game. Synchronization and joint work of concept artists with game designers is important here. Since the visualization of the game world depends on the level design, and directly affects the game balance.
Other objects in the game are usually the filling of the game world and gameplay. Most additional objects only indirectly affect the gameplay and are created to fill the game world with a lot of details, variety and points of interest. However, props and other objects can also affect the gameplay. Here again, close interaction between the concept artist team and game designers is necessary to fill the objects with meaning, as well as their correct use in the gameplay.
Other components of the game, such as key art, background images and other static illustrations also require the work of concept artists. These assets complement the game, adding more attractiveness to potential users.
Visualization of the game world, even in the form of drafts, gives an understanding of the chosen style and allows you to make adjustments at the initial stages of the project plan. 2D concept art is created and adjusted faster than final 2D renders or 3D models. Therefore, in case of errors, inconsistencies or other problems, 2D drafts can be changed, redone, corrected or finalized faster.
However, the fundamental task of concept art is to build a visual style for the game. By making concept art for a game project, the development team puts together a visual puzzle and forms a vision. Therefore, it is extremely important to take care of high-quality concept art and select a qualified team with a large background that can implement this stage for future development.
1. Lack of internal (own) resources for creating game concept art. This is a fairly common case when a team specializes only in a certain type of work. In this case, it is worth finding specialists, such as Fgfactory, with extensive experience and diverse expertise in developing concept art for games.
2. The need to speed up the game development process. In the case of tight deadlines or a large amount of work, you risk encountering problems associated with not meeting the agreed deadlines for the project. This is where outsourcing teams come to the rescue, for example, Fgfactory concept art outsourcing studio, which can take on all the work on concept art or part of it to help the development team complete the required amount of work on time.
3. Finding qualified specialists to strengthen the current team. In this case, you select a team with relevant work experience, namely past projects that fit the style of what you are developing. Often in such a case, the participation of the Art Lead of the contractor's team is also necessary to adjust the work of the current team. Here, Fgfactory can also help by providing an experienced Art Lead to manage the team of artists, set the right vector in the work on concept art, regular reviews and final approval of the results of the work.
- asset type (character, environment, illustration, transport, or other object);
- graphic style in which the asset must be completed (cartoon, some type of stylization, semi-realistic, realistic, and others);
- intended purpose of the asset and its size in the project;
- number of options and iterations that need be completed;
- additional individual requirements.
Taking these details into account, the working time for completing one asset is formed. Also, knowing the details for all assets, the total time of work on concept art is formed.
Each concept art studio and freelancer estimates working hours in their own way based on possible resources, skills and features of the work. In addition, each performer has their own hourly rate for this type of work. Thus, knowing the estimate of working time and the hourly rate of the performer, the cost of work on creating concept art is formed.
- the scope of the task (from small objects or small characters to huge locations or complex characters with a history, personalities and all sorts of behavior options);
- visual style (from simple forms to complex and detailed realistic visualizations);
- requirements for the final result and the degree of necessary detailing of the concept art.
In general, the time for a concept art task starts from several hours and reaches weeks or even more.
To summarize, a team of concept artists, such as those at Fgfactory, will be able to evaluate your individual concept art task and provide a detailed estimate of the work time based on the requirements provided.
What’s Related
Art and Animation
2D Game Art
3D Game Art
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