Our gamification development company has been helping brands hit their goals through games and gamification mechanics since 2010.
All Services
Our gamification software development covers the full cycle. We determine what mechanics fit your product, choose the best options for you and finish with shipping and maintaining the live system. We take care of everything, so your users see flawless products.
Mechanics
Custom approaches in our gamification services have produced countlessly times in real products. We don't hand off a concept and just leave. We create and configure each one so it performs in production exactly as it does in the wireframe.
Portfolio
Years of marketing games development allowed us to work with dozens of industries including retail, fintech, education, sports, and enterprise. Every case has a brief and a shipped product behind it.
View more case studies
3d Assets, Web
Visa Pay City
Fgfactory developed from scratch and delivered a coupon aggregator web platform with built-in gamification and interactive elements.
Gambling, Mobile, Web
Quiz Whizz
Fgfactory handled both the design and cross-platform development of the mobile and web-based desktop quiz and gambling app.
Casual art, City builder
Mission Zoo
City builder game in a casual style that was developed for restaurant business promotion purposes.
Developing
We work in seven stages, following the same process that proved to be efficient. Refined thanks to the variety of delivered titles, it allows us to create a standalone marketing game or a full platform integration.
Stage 1
Discovery
Audience & Business Goals Analysis
We explore what your product does and what users actually do inside it. After gathering competitive context and learning your business goals, we work on what gamification solutions need to specifically affect before starting design.
Faster
5x
AI-assisted research and audience analysis
Secured
100%
Confidential under NDA
Stage 2
Strategy
Reward Economy, KPIs
You give us your unit economics, and we create reward currency, and KPI hierarchy. We include three things: what the system can cost, what it needs to return, which behaviors it's reinforcing. After this, we add mechanics and they work as enhancement for a strategy.
Stage 3
Mechanic Design
Mechanic Selection, UX Flows
Mechanics comes from the behavioral goals that we established in a strategy. Before we start development, UX flows, interaction logic, edge cases, and wireframes already "know" how they will work.
Stage 4
Development
Art & Animation, Coding
Full-stack gamification software development in-house. Game logic, backend, UI, 2D/3D art, animation is done by one team where everyone understands each other and your product. The person who designed the mechanic is available to the engineer building it.
Stage 5
Integration
CRM, CMS, Analytics, SSO
We connect everything to your existing stack with documented schemas so your team can maintain them with ease. But at first, we test against your live environment, making sure everything works well.
Stage 6
Launch
QA, Deployment, Release
Our gamification services include staying on through the go-live window. It is the same team, available when the first real users show up. We need to know the product works and thrives.
Stage 7
Support
Tuning, A/B, Live-ops
Post-launch improvements based on real data. A/B tests on reward triggers, pacing adjustments, mechanic changes where the numbers say something is not really working. Once the version is shipped, we see that as a starting point.
For your business
Custom branded games and gamification are supposed to affect specific metrics that move your business growth. And we always create games that fit your main business goals. These are the four outcomes clients come to us for most.
More sessions, more time in the product, higher feature adoption. Progression and challenge loops give users a reason to come back out of pure enjoyment which creates a habit.
We add mechanics that make leaving feel like losing something. Users with active reward states have more to promote. As a result, they churn much less and end up being more active.
Premium tiers and exclusive unlocks allow users to engage more. And these users become paying ones when the value exchange is literally fair. We design the economy with that in mind.
Acquisition starts from the right referral mechanics and shareable achievements. Competitive rankings affect active users and make them stay even longer: people usually share what's tied to results.
Expertise and Intelligence
Leveraging proprietary engines to speed up design, code, and asset creation. We bridge the gap between human creativity and AI efficiency.
Full-service execution with our expert team led by the dedicated project manager. From the initial concept and ideation stage to final deployment, we handle the entire development lifecycle using our AI-enhanced pipelines and integrations.
Define the best Co-development scenario to merge our professionals with your existing team to achieve project goals and benefit from our extensive experience in the industry.
Define the best Co-development scenario to merge our professionals with your existing team to achieve project goals and benefit from our extensive experience in the industry.
Targeted Expertise
Our gamification services have shipped across retail, fintech, healthcare, education, sports, and enterprise. Over the years of working with companies of all sizes, we have seen different constraints, and created solutions for different platforms.
Customer loyalty programmes, brand campaigns and event activations powered by mini-games, reward tiers, referral chains and seasonal mechanics.
Drive engagement & retention
Build experiences that keep customers coming back and interacting.
Boost brand advocacy
Turn happy customers into advocates and expand your reach.
Track performance in real time
Measure what matters and optimise campaigns that deliver results.
Edtech apps, corporate learning platforms and certification programmes — engineered around mastery, streaks, mini-games and structured progression.
Improve mastery & recall
Progression loops that make every lesson stick beyond the session.
Lift completion rates
Reward design that keeps learners moving from module to module.
Report on every cohort
Granular analytics so L&D teams can see what works at scale.
Employee engagement, onboarding, sales enablement and goal tracking platforms — integrated with the HR, comms and analytics systems your team already operates.
Onboard faster
Step-by-step employee journeys with instant feedback and rewards.
Reward what matters
Tie recognition to behaviour your business already tracks.
Integrate cleanly
Plugs into SSO, HRIS, payroll and analytics out of the box.
What partners say
Being a game development outsourcing company, we always share our client's feedback, as this is the best proof of quality. You will find more reviews on other service pages that are relevant to different types of work. If you need more recommendations, please write to us.
Fgfactory had impressive project management skills and was flexible enough to fit into how we worked.
Kendall Langenstein
Director of E-Commerce & Digital Innovation at L'Oreal
Blog
Our perspective on gamification, behaviour design and the engineering behind interactive products.
Discover the blog
The 10 Best Marketing Gamification Platforms in 2026
Discover which gamification platform is best for marketers and various businesses in 2026. We break down features, pricing, and value to reveal the most flexible, ROI-driven option.
The Role of Gamification in Reading Education
Explore the exciting world of gamified learning! Learn how gamification enhances education through challenges, rewards, and interactive experiences. Discover its benefits, from boosting literacy to fostering critical thinking, while changing traditional learning into engaging adventures!
How To Create a Promotional Game Step-by-Step Guide
Promotional games today are an integral part of the comprehensive marketing that a business can do in the direction of current and potential customers. In this article, we analyze all the key stages of creating a gaming marketing experience from the initial steps to release and further maintenance.
FAQ
Questions we get before most projects start are usually very similar to each other. If you're evaluating gamification software development services and want straight answers before a first call, you need to start here, and then move further.
Gamification services cover design, development, and integration of game mechanics into non-game products. These are usually loyalty programs, training platforms, marketing campaigns, enterprise software, e-commerce and many more.
The mechanics do the behavioral work: figuring out which user actions need to change and building a system that changes them.
Yes. Moreover, it's the most common project type we run. We connect the gamification layer to your existing stack via APIs and webhooks. CRMs, CMSs, analytics, or SSO. We've worked with most standard tools and scope the rest during discovery.
Marketing game or single mechanic integration: 6 to12 weeks. Multi-mechanic layer on an existing platform: 3 to 5 months. Full enterprise platform from scratch: 6 to 12 months.
But details matter: all depends on the mechanic count, integration surface, and how much groundwork exists before we start.
Depends on scope. A promotional web game and an enterprise engagement platform with live-ops are different projects and they will require different things.
We scope based on mechanic complexity, development hours, and integration requirements. Send us your brief and we'll give you a real number.
Start the dialog
From immersive games to highly secured software, we architect digital experiences that scale.
Recognised by Top Platforms
Top Software Developers
Verified Design Agency
Trusted Tech Provider
