Boost Yourself

Gamification for the brand

The game was developed to promote Adidas brand new shoes release and their innovative design which retained its characteristics at various temperature conditions. This idea was rethought for the game in the form of Boost platforms on which the character could jump without losing speed and strength when temperature changes.

Usual platforms became brittle at low temperatures and viscous at high. At the same time, the Boost platform has always retained its properties.