Our gamification development company has been helping brands hit their goals through games and gamification mechanics since 2010.
All Services
Our gamification software development covers the full cycle. We determine what mechanics fit your product, choose the best options for you and finish with shipping and maintaining the live system. We take care of everything, so your users see flawless products.
We build custom branded games and connect them to your product right away. Mechanics, reward logic, and visual identity are designed around the specific behavior you are trying to encourage. Gamified solutions become triggers for increased purchase frequency, product discovery, or repeat visits.
Lives at
your domain, a campaign landing, or an app store
Runs on
web (PixiJS / WebGL), mobile builds when the campaign needs them
Lifespan
campaign or season, then archived or reskinned
Connects to
CRM, email, loyalty account, promo-code pool
We always build with regard to your existing products. Our gamification services get integrated into your web or mobile platform, connecting to your CRM and analytics stack. We make every interaction tangible for the user and easily measured by you.
Lives at
inside your app, your design system, your auth
Integration surface
REST/GraphQL API, SDK, webhooks on your existing events
Ownership
your codebase or ours as a versioned package
Constraints
no rewrite, no forced migration, existing accounts keep their history
An engine, not a feature. Rules, events, rewards and progression are configurable entities — new campaigns don't need new code.
Lives at
your infrastructure or ours, single tenant or multi-tenant
Contains
rule engine, event pipeline, reward catalogue, admin panel, public API
Scales to
multiple products, brands, regions, languages
Enterprise surface
SSO, role-based access, audit trails, data residency, high concurrency
A working model of something real — a plant, a process, a product — that a person operates instead of reads about. The goal is comprehension, not engagement.
Lives at
onboarding portals, LMS, sales meetings, exhibition stands
Audience
employees, B2B clients, students, trade-show visitors — not consumers
Model
real data where it exists, clear simplifications where it doesn't
Contains
step-by-step scenarios, consequence feedback on every choice, progress and competence tracking
Mechanics
Custom approaches in our gamification services have produced countlessly times in real products. We don't hand off a concept and just leave. We create and configure each one so it performs in production exactly as it does in the wireframe.
Portfolio
Years of marketing games development allowed us to work with dozens of industries including retail, fintech, education, sports, and enterprise. Every case has a brief and a shipped product behind it.
View more case studies
3d Assets, Web
Visa Pay City
Fgfactory developed from scratch and delivered a coupon aggregator web platform with built-in gamification and interactive elements.
Gambling, Mobile, Web
Quiz Whizz
Fgfactory handled both the design and cross-platform development of the mobile and web-based desktop quiz and gambling app.
Casual art, City builder
Mission Zoo
City builder game in a casual style that was developed for restaurant business promotion purposes.
Developing
We work in seven stages, following the same process that proved to be efficient. Refined thanks to the variety of delivered titles, it allows us to create a standalone marketing game or a full platform integration.
Stage 1
Discovery
Audience & Business Goals Analysis
We explore what your product does and what users actually do inside it. After gathering competitive context and learning your business goals, we work on what gamification solutions need to specifically affect before starting design.
Faster
5x
AI-assisted research and audience analysis
Secured
100%
Confidential under NDA
Stage 2
Strategy
Reward Economy, KPIs
You give us your unit economics, and we create reward currency, and KPI hierarchy. We include three things: what the system can cost, what it needs to return, which behaviors it's reinforcing. After this, we add mechanics and they work as enhancement for a strategy.
Stage 3
Mechanic Design
Mechanic Selection, UX Flows
Mechanics comes from the behavioral goals that we established in a strategy. Before we start development, UX flows, interaction logic, edge cases, and wireframes already "know" how they will work.
Stage 4
Development
Art & Animation, Coding
Full-stack gamification software development in-house. Game logic, backend, UI, 2D/3D art, animation is done by one team where everyone understands each other and your product. The person who designed the mechanic is available to the engineer building it.
Stage 5
Integration
CRM, CMS, Analytics, SSO
We connect everything to your existing stack with documented schemas so your team can maintain them with ease. But at first, we test against your live environment, making sure everything works well.
Stage 6
Launch
QA, Deployment, Release
Our gamification services include staying on through the go-live window. It is the same team, available when the first real users show up. We need to know the product works and thrives.
Stage 7
Support
Tuning, A/B, Live-ops
Post-launch improvements based on real data. A/B tests on reward triggers, pacing adjustments, mechanic changes where the numbers say something is not really working. Once the version is shipped, we see that as a starting point.
For your business
Custom branded games and gamification are supposed to affect specific metrics that move your business growth. And we always create games that fit your main business goals. These are the four outcomes clients come to us for most.
More sessions, more time in the product, higher feature adoption. Progression and challenge loops give users a reason to come back out of pure enjoyment which creates a habit.
We add mechanics that make leaving feel like losing something. Users with active reward states have more to promote. As a result, they churn much less and end up being more active.
Premium tiers and exclusive unlocks allow users to engage more. And these users become paying ones when the value exchange is literally fair. We design the economy with that in mind.
Acquisition starts from the right referral mechanics and shareable achievements. Competitive rankings affect active users and make them stay even longer: people usually share what's tied to results.
Why choose us
One team and full cycle development: all of that has been working since 2010, only improving with every new client. We've seen enough products to know what works, and we build that knowledge into everything we do.
Since one team works on everything, there's also a single point of accountability. The people who design everything for you, are the people who built it:
We introduce the best of AI across the pipeline. Generate reward economy modelling or asset production. We don't use it mindlessly, but only where it saves real time. Design and engineering judgment applied where it changes the outcome.
REST APIs, webhooks, CRM connectors, SSO, CMS compatibility are standard on every build. Documented at handoff in order to allow your team to maintain it.
Targeted Expertise
Our gamification services have shipped across retail, fintech, healthcare, education, sports, and enterprise. Over the years of working with companies of all sizes, we have seen different constraints, and created solutions for different platforms.
Payments
Deal-browsing city where cardholders explore merchant offers
Banking
Savings mechanics and financial-literacy progression inside a banking app
Crypto
Crypto-processing experiences for exhibition floors and merchant activations
Retail
Campaign playables on brand sites: avg session 2 → 24 min, bounce 44% → 20%
Delivery
Branded runner games tied to campaign and reward logic
Marketing
Gamified formats replacing classic ads; location-based multiplayer campaigns
Energy
Operable models of plant equipment and production processes
Maritime
Step-by-step explainer turning complex operations into something a person can run
Aviation
Console-based interactive experience introducing a young audience to the brand
Education
Learning platform for adults built on challenges, rewards and mini-games
Research
Immersive science content for ages 8–14, built with a national science agency
Certification
Corporate experience building cooperation through shared challenges
What partners say
Clients across 16 years and four continents tend to mention the same things: we delivered what we scoped, we said something when a brief needed rethinking, we stayed involved after launch.
Fgfactory had impressive project management skills and was flexible enough to fit into how we worked.
Kendall Langenstein
Director of E-Commerce & Digital Innovation at L'Oreal
Blog
Our perspective on gamification, behaviour design and the engineering behind interactive products.
Discover the blog
The 10 Best Marketing Gamification Platforms in 2026
Discover which gamification platform is best for marketers and various businesses in 2026. We break down features, pricing, and value to reveal the most flexible, ROI-driven option.
The Role of Gamification in Reading Education
Explore the exciting world of gamified learning! Learn how gamification enhances education through challenges, rewards, and interactive experiences. Discover its benefits, from boosting literacy to fostering critical thinking, while changing traditional learning into engaging adventures!
How To Create a Promotional Game Step-by-Step Guide
Promotional games today are an integral part of the comprehensive marketing that a business can do in the direction of current and potential customers. In this article, we analyze all the key stages of creating a gaming marketing experience from the initial steps to release and further maintenance.
FAQ
Questions we get before most projects start are usually very similar to each other. If you're evaluating gamification software development services and want straight answers before a first call, you need to start here, and then move further.
Gamification services cover design, development, and integration of game mechanics into non-game products. These are usually loyalty programs, training platforms, marketing campaigns, enterprise software, e-commerce and many more.
The mechanics do the behavioral work: figuring out which user actions need to change and building a system that changes them.
Yes. Moreover, it's the most common project type we run. We connect the gamification layer to your existing stack via APIs and webhooks. CRMs, CMSs, analytics, or SSO. We've worked with most standard tools and scope the rest during discovery.
Marketing game or single mechanic integration: 6 to12 weeks. Multi-mechanic layer on an existing platform: 3 to 5 months. Full enterprise platform from scratch: 6 to 12 months.
But details matter: all depends on the mechanic count, integration surface, and how much groundwork exists before we start.
Depends on scope. A promotional web game and an enterprise engagement platform with live-ops are different projects and they will require different things.
We scope based on mechanic complexity, development hours, and integration requirements. Send us your brief and we'll give you a real number.
Start the dialog
From immersive games to highly secured software, we architect digital experiences that scale.
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