Our gamification development company has been helping brands hit their goals through games and gamification mechanics since 2010.
All Services
Our gamification software development covers the full cycle. We determine what mechanics fit your product, choose the best options for you and finish with shipping and maintaining the live system. We take care of everything, so your users see flawless products.
We build custom branded games and connect them to your product right away. Mechanics, reward logic, and visual identity are designed around the specific behavior you're trying to encourage. Gamified solutions become triggers for increased purchase frequency, product discovery, or repeat visits.
We always build with regard to your existing products. Our gamification services get integrated into your web or mobile platform, connecting to your CRM and analytics stack. We make every interaction tangible for the user and easily measured by you.
Gamification platform development for environments where fragile infrastructure is a-no-go. We offer high-concurrency architecture, role-based access, SSO, audit trails, data residency compliance. In other words, everything you want to see from the start on your platform to have peace of mind.
We create gamification software around the patterns of how your teams work. You give us real performance data, and we produce progression paths connected to internal KPIs. Expect highly specific recognition mechanics that the people receiving them would never think it's automated.
We take the purchase path and use it as a base for branded games development. That includes royalty mechanics, referral games, streak rewards, all designed around your margins. In the end, you get repeat behavior, just as you aimed.
We study your retention data, and build gamification software for education based on it. All the mechanics are carefully chosen. We add only what proved to move completion numbers and the end goal easily achievable.
Branded games for marketing with a real campaign brief behind them. Every mechanic we add is tied to a number, so your business goals are actually in the essence of these games, driving the results you need.
Mechanics
Custom approaches in our gamification services have produced countlessly times in real products. We don't hand off a concept and just leave. We create and configure each one so it performs in production exactly as it does in the wireframe.
Portfolio
Years of marketing games development allowed us to work with dozens of industries including retail, fintech, education, sports, and enterprise. Every case has a brief and a shipped product behind it.
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Web
Match The Ink
Web-based match 3 game built for Maybelline company to attract new customers and promote a new product.
Developing
We work in seven stages, following the same process that proved to be efficient. Refined thanks to the variety of delivered titles, it allows us to create a standalone marketing game or a full platform integration.
Stage 1
Discovery
Audience & Business Goals Analysis
We explore what your product does and what users actually do inside it. After gathering competitive context and learning your business goals, we work on what gamification solutions need to specifically affect before starting design.
Faster
5x
AI-assisted research and audience analysis
Secured
100%
Confidential under NDA
Stage 2
Strategy
Reward Economy, KPIs
You give us your unit economics, and we create reward currency, and KPI hierarchy. We include three things: what the system can cost, what it needs to return, which behaviors it's reinforcing. After this, we add mechanics and they work as enhancement for a strategy.
Stage 3
Mechanic Design
Mechanic Selection, UX Flows
Mechanics comes from the behavioral goals that we established in a strategy. Before we start development, UX flows, interaction logic, edge cases, and wireframes already "know" how they will work.
Stage 4
Development
Art & Animation, Coding
Full-stack gamification software development in-house. Game logic, backend, UI, 2D/3D art, animation is done by one team where everyone understands each other and your product. The person who designed the mechanic is available to the engineer building it.
Stage 5
Integration
CRM, CMS, Analytics, SSO
We connect everything to your existing stack with documented schemas so your team can maintain them with ease. But at first, we test against your live environment, making sure everything works well.
Stage 6
Launch
QA, Deployment, Release
Our gamification services include staying on through the go-live window. It is the same team, available when the first real users show up. We need to know the product works and thrives.
Stage 7
Support
Tuning, A/B, Live-ops
Post-launch improvements based on real data. A/B tests on reward triggers, pacing adjustments, mechanic changes where the numbers say something is not really working. Once the version is shipped, we see that as a starting point.
For your business
Custom branded games and gamification are supposed to affect specific metrics that move your business growth. And we always create games that fit your main business goals. These are the four outcomes clients come to us for most.
More sessions, more time in the product, higher feature adoption. Progression and challenge loops give users a reason to come back out of pure enjoyment which creates a habit.
We add mechanics that make leaving feel like losing something. Users with active reward states have more to promote. As a result, they churn much less and end up being more active.
Premium tiers and exclusive unlocks allow users to engage more. And these users become paying ones when the value exchange is literally fair. We design the economy with that in mind.
Acquisition starts from the right referral mechanics and shareable achievements. Competitive rankings affect active users and make them stay even longer: people usually share what's tied to results.
Expertise and Intelligence
Leveraging proprietary engines to speed up design, code, and asset creation. We bridge the gap between human creativity and AI efficiency.
Full-service execution with our expert team led by the dedicated project manager. From the initial concept and ideation stage to final deployment, we handle the entire development lifecycle using our AI-enhanced pipelines and integrations.
Define the best Co-development scenario to merge our professionals with your existing team to achieve project goals and benefit from our extensive experience in the industry.
Define the best Co-development scenario to merge our professionals with your existing team to achieve project goals and benefit from our extensive experience in the industry.
Targeted Expertise
Our gamification services have shipped across retail, fintech, healthcare, education, sports, and enterprise. Over the years of working with companies of all sizes, we have seen different constraints, and created solutions for different platforms.
Customer loyalty programmes, brand campaigns and event activations powered by mini-games, reward tiers, referral chains and seasonal mechanics.
Drive engagement & retention
Build experiences that keep customers coming back and interacting.
Boost brand advocacy
Turn happy customers into advocates and expand your reach.
Track performance in real time
Measure what matters and optimise campaigns that deliver results.
Edtech apps, corporate learning platforms and certification programmes — engineered around mastery, streaks, mini-games and structured progression.
Improve mastery & recall
Progression loops that make every lesson stick beyond the session.
Lift completion rates
Reward design that keeps learners moving from module to module.
Report on every cohort
Granular analytics so L&D teams can see what works at scale.
Employee engagement, onboarding, sales enablement and goal tracking platforms — integrated with the HR, comms and analytics systems your team already operates.
Onboard faster
Step-by-step employee journeys with instant feedback and rewards.
Reward what matters
Tie recognition to behaviour your business already tracks.
Integrate cleanly
Plugs into SSO, HRIS, payroll and analytics out of the box.
What partners say
Being a game development outsourcing company, we always share our client's feedback, as this is the best proof of quality. You will find more reviews on other service pages that are relevant to different types of work. If you need more recommendations, please write to us.
Fgfactory had impressive project management skills and was flexible enough to fit into how we worked.
Kendall Langenstein
Director of E-Commerce & Digital Innovation at L'Oreal
Blog
Events, press highlights & our thoughts about game industry, code & design.
Discover the blog
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FAQ
We've collected the most common questions our team has encountered over the past years of working in the gaming industry. We are ready to answer additional questions. Just write us a message.
Game development services are provided by video game development company such as Fgfactory, which creates games or individual game components on request from other game developers, publishers, or other businesses.
Game development services include:
1. Game design — designing game mechanics, creating project documentation that includes a description of the technical and visual components of the project, detailing the user flow, describing business goals and methods for solving them.
2. 2D graphics — creating visual 2D assets (sprites) for further integration into the project.
3. 3D graphics — creating 3D game assets for integration into game engines (Unity, Unreal Engine or others).
4. 2D or 3D animation — game assets can be animated if necessary.
5. Programming — development of the front-end, back-end, databases, multiplayer, and other technical components.
6. QA — checking the product for errors, bugs, and inconsistencies with the original requirements.
7. Sound design — creating sound design, game soundtracks and effects.
8. Game project management — development planning, task distribution, synchronization and tracking.
Game development stages are the sequential steps that each project goes through from the initial idea to the product implementation and its subsequent support and updates.
The typical game project development stages include Evaluation, Planning, Pre-production, Production, Testing, Release, Post-release and Support. The titles of the stages may differ in each video game development company, but the structure is generally the same for all full-cycle development projects.
If you are faced with the goal of developing a game for the first time, there are many issues that you need to solve: ideas and concepts, market demand, technical implementation, budget and deadlines, promotion and support.
First of all, you should fully understand the general idea, details of the concept and business tasks that your game will solve. If your expertise is in non-gaming areas, contact specialists who will help with game design services to structure, plan, assess the work and risks, implement from idea to release, promote and support your project.
There are several ways to help you find a partner for game development. It is worth paying attention to the search and selection of a future vendor, since a good contractor can help you with future projects too.
The main search methods include: Google search (suitable partners in your region), specialized catalogs such as Clutch.co and Goodfirms, and recommendations from your contacts based on their previous positive experience.
The cost of game development services varies and depends on a large number of variables. Without a detailed study of the project details, it is more realistic to provide a price range for custom game development.
Game projects are roughly divided by budget into: Small 20,000–50,000 USD, Medium 50,000–250,000 USD, Large 250,000–1,000,000 USD, and AAA 1+ million USD. This division is arbitrary and the boundaries are often blurred.
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From immersive games to highly secured software, we architect digital experiences that scale.
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