Fgfactory has been offering mobile and video game user interface design services since 2010, founded by a team of two individuals who were involved in game UI / UX design for iPhone and iPad games.

Since the beginning our team was focusing on creating user interfaces for games and applications with gaming mechanics only. As lovers of desktop and console games in the past, we have discovered the direction of mobile game UI design to be much more interesting for us than user interface design for mobile applications.

creating intuitive UX and appealing UI for mobile, desktop and console games, UI animation, effects and icons design

During the discussion and gathering of requirements for the new game and the UI visualization we often meet requirements that are different from the process of mobile application design. In contrast to an application design, UI design for games is not limited to the choice between stock design and custom design.

Special attention should be paid to certain factors such as graphics visual style that could be cartoon, casual, realistic, pixelated etc, game mechanics, visual difference from similar games, audience age, gender and other. We always follow the latest trends of game UI to be at the forefront of innovation in visualization and UX.

The latest trends of game UI

We gather the design team for every project according to specific parameters such as visual style, technical requirements, number of specialists required and additional requests raised by a client. Often it includes graphic assets design for UI and animation for mobile game interface design items.

UX and UI experts offers an efficient solution that can satisfy a client's requirements and goals


As an agency that offers the full cycle of game production services we care about every client from the very beginning, performing a research, prototyping and UX design for games, to the final stages of the workflow, providing the top quality mobile and video game UI design programming and QA services.

Studying the issue

After gathering the initial data we carefully review everything and study all product specifications and documents. At this stage, a clear vision of a product is required to make better UX design for mobile game.


Our UX team creates mobile game UX design to present a high-level summary of player interaction within your game. Upon approval, detailed layouts for all screens are designed, focusing on major parameters such as: monetization, social sharing and quick understanding of the mechanics and screens navigation.

Visual design

User interface game design starts from creating sketches for a game style. It's based on references gathered during a research stage, visual style requirements, technical limits and specific requests of UI design for mobile games that are subject to the game platform, audience and other factors. When the style is approved other screens can be designed.

UI animation

Upon request mobile game development company Fgfactory is also capable of delivering high quality UI animation to improve the UI visually and increase UX factors. E.g. mobile game menu design animation makes better user understanding of what to do when it’s opened for the first time by players.