Fgfactory has been offering UI & UX designing services for mobile games since 2010. Since the beginning we are focusing on user interfaces for projects with gaming mechanics only. As lovers of console and desktop games in the past, we have discovered that working on colorful UI for mobile games is much more interesting for us than interacting with mobile applications.

Creating intuitive UX and appealing UI for mobile, desktop and console games

We often meet innovation requirements for the New Game that differs from the process of mobile application creation. In contrast to an application, games UI design is not limited to the choice between stock and custom design.

Special attention should be paid to certain factors such as graphics visual style that could be cartoon, casual, realistic, pixelated etc, game mechanics, visual difference from similar games, audience age, gender and other. We always follow the latest trends of game UI to be at the forefront of innovation in visualization and UX.

The latest trends of game UI

Mobile game user interface requirements

We are gathering the team of artists for every project according to specific parameters such as visual style, technical requirements, number of specialists required and additional requests raised by a client. Usually the design of the game user interface requires the participation of 2d artist to create icons and 2d animator to create effects in the interface. So the basic design team for the game UI includes 3 positions that are UI designer, 2d artist and 2d animator.

Mobile games UI/UX design


As an agency that offers the full cycle of game production services we care about every client from the very beginning, performing a research, prototyping and games assets creation, to the final stages of the workflow, providing the top quality programming and QA services.

Studying the issue

After gathering the initial data we carefully review everything and study all product specifications and documents. At this stage, a clear vision of a product is required to make better UX design for mobile game.


Our UX team creates mobile game UX design to present a high-level summary of player interaction within your game. Upon approval, detailed layouts for all screens are designed, focusing on major parameters such as: monetization, social sharing and quick understanding of the mechanics and screens navigation.


User interface game design starts from creating sketches for a game style. It's based on references gathered during a research stage, visual style requirements, technical limits and specific requests of mobile games UI that are subject to the game platform, audience and other factors. When the style is approved other screens can be performed.

UI animation

Upon request Fgfactory is also capable of delivering high quality UI animation to improve the UI visually and increase UX factors. E.g. Animated menu in the mobile game makes better players understanding of what to do when it’s opened for the first time.